Cookie Policy
Last updated: July 19, 2026
Cookie Policy for Merlify.top
Last updated: July 2026
At Merlify.top, we believe in transparency about how your data is collected and used. This Cookie Policy explains what cookies are, which cookies we use on our climate action blog, and how you can control them. By continuing to browse Merlify.top, you consent to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help the website remember your actions and preferences (such as language, font size, and other display settings) over a period of time, so you don’t have to re-enter them whenever you return or navigate from one page to another. Cookies can be set by the website you visit (“first-party cookies”) or by third-party services integrated into the site (“third-party cookies”).
2. Types of Cookies We Use
We use cookies to improve your experience, analyse traffic, and support our free content through advertising. Below is a breakdown of the categories:
2.1 Essential (Strictly Necessary) Cookies
These cookies are required for the basic functionality of Merlify.top. They enable core features like page navigation, secure access, and load balancing. Without these cookies, the blog cannot operate properly. Examples include session cookies that remember your cookie consent choice.
- Purpose: Enable core site functions
- Duration: Session or persistent (up to 12 months)
- Opt-out: Not possible without disabling the site
2.2 Analytics Cookies
We use analytics cookies (e.g., from Google Analytics) to understand how visitors interact with our climate action content. These cookies collect aggregated information about page visits, time spent, and navigation paths. This data helps us improve our articles and user experience.
- Purpose: Measure and improve blog performance
- Duration: Typically up to 2 years
- Opt-out: You can disable analytics cookies in your browser settings (see Section 4)
2.3 Advertising Cookies (Third-Party & AdSense)
Merlify.top participates in the Google AdSense program to display relevant advertisements. AdSense and other third-party ad partners use cookies to build a profile of your interests based on your browsing activity across different websites. This allows them to show you ads that are more relevant to you (e.g., climate-friendly products, books, or services). These cookies also measure the performance of ads (e.g., clicks, impressions).
- Purpose: Personalise ads and measure ad effectiveness
- Third parties: Google AdSense, Google DoubleClick, and other ad networks
- Duration: Up to 13 months (typical for AdSense cookies)
- Data collected: Unique device identifier, IP address, browsing behaviour, ad interaction data
For more details on how Google uses data when you use our site, visit How Google uses information from sites or apps that use their services.
3. How We Use Advertising Cookies (AdSense)
Advertising cookies enable us to keep Merlify.top free and accessible. Here is how they work in practice:
- Personalisation: Based on your previous visits to this blog and other websites, AdSense may show you ads for eco-friendly products, renewable energy solutions, or climate literature.
- Frequency capping: Cookies limit how often you see the same ad, improving your browsing experience.
- Conversion tracking: Advertisers may use cookies to see if you completed an action (e.g., made a purchase) after clicking an ad on our site.
- Interest categories: Google assigns interest categories (e.g., “Environment & Sustainability”) to tailor ads—this is always non-personally identifiable.
4. How You Can Control Cookies
You have the right to accept or reject cookies. Here are the ways you can manage your preferences:
4.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can block all cookies, delete existing cookies, or set up alerts when a cookie is being sent. The steps vary by browser:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Microsoft Edge: Settings → Cookies and site permissions
Please note that disabling essential cookies may affect the functionality of Merlify.top.
4.2 Opt-Out of Ad Personalisation
You can opt out of personalised advertising directly through Google:
- Visit Google Ads Settings and toggle off “Ad personalisation.”
- Use the YourAdChoices tool (Digital Advertising Alliance) to opt out of interest-based advertising from multiple companies.
- For mobile apps, you can reset your advertising identifier (iOS: Settings → Privacy → Tracking; Android: Settings → Google → Ads).
Even if you opt out of personalisation, you may still see non-personalised ads (e.g., contextual ads based on the page content).
5. Third-Party Cookies & Data Sharing
In addition to Google AdSense, we may use other third-party services (e.g., social media sharing buttons, embedded videos) that set their own cookies. These third parties have their own cookie policies. We encourage you to review them. We do not share your personal data with third parties for their own marketing purposes without your explicit consent.
6. Privacy Policy
For more detailed information about how we collect, use, and protect your personal data—including data collected through cookies—please read our Privacy Policy. That policy explains your rights under applicable data protection laws and how to exercise them.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.
8. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our data practices, please contact us:
- Email: [email protected]
- Website: Merlify.top (Climate Action Blog)
We are committed to addressing your inquiries promptly.